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When a long-standing company, Group 1 Auto faced declining sales in its product line, we implemented a comprehensive rebranding strategy. This included innovative advertising campaigns, social media engagement, and targeted public relations efforts. Our approach rejuvenated the product’s image, attracting a younger demographic while retaining loyal customers, resulting in a remarkable sales increase within just six months. We did this in partnership with our sister company radio station, CCR 247, which is part of the CHIH Group of Companies families.